Privacy Policy

Privacy Policy

Important notice regarding the processing of data in connection with Google Analytics


This website uses Google Analytics, a web analysis service provided by Google Ireland Limited. If the body responsible for processing the data collected via this website is based outside the European Economic Area and Switzerland, then the processing of data associated with Google Analytics will be carried out by Google LLC (with its headquarters in the USA). Google Ireland Limited and Google LLC are together referred to as "Google".

Google Analytics uses "cookies", which are text files placed on the visitor's computer, to help the website analyze how users use the site. The information generated by the cookie (including the truncated IP address) about the use of the website is transmitted to and stored by Google.

Google Analytics is used exclusively with the extension "_anonymizeIp ()" on this website. The extension ensures anonymisation of the IP address by truncation and thus excludes direct personal reference. With this extension, Google truncates the IP address of the visitor to the website in a member state of the European Union or in another state that is party to the Agreement on the European Economic Area. Only in exceptional cases will the entire IP address of the website visitor be transmitted to the Google server and truncated in the USA. The IP address, which is provided by the browser of the website visitor using Google Analytics, will not be merged with other Google data.

On behalf of the website operator, Google will use the collected information to evaluate the use of the website, to compile reports on website activity and to provide other websites and internet services to the website operator (Article 6 1 f RGPD). The legitimate interest in the processing of data lies in the optimisation of this website, the analysis of the use of the website and the adaptation of the content. The interest of the users is adequately protected by the pseudonymisation of their data.

Google LLC has certified its compliance with the Data Protection Shield The data sent and linked to the Google Analytics cookie e.g. user ID, advertising ID will be automatically deleted after 50 months. The data sent and linked to the Google Analytics cookie e.g. user ID, advertising ID will be automatically deleted after 50 months. The deletion of data that has reached the retention period is carried out automatically once a month.

The website visitor can refuse the use of cookies by selecting the appropriate setting in the browser. The website visitor can also prevent Google from collecting information (including IP address) via cookies and from processing this information by downloading and installing this plugin in the browser:

Visitors to the site can prevent the collection of data by Google Analytics by clicking on this link. An "opt-out cookie" will then be set which will allow the visitor to the site not to be tracked while browsing the site.

More information about the processing and use of data by Google, the settings and the possibilities of deactivation can be found in Google's privacy policyas well as in Google ads settings.

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